Marketing a M&A right is crucial to ensure that the customer, employees and general public are not mis-informed
There is considerable evidence that many M&As fail. Estimated failure rate goes usually from 60 to 80 per cent. Despite the increased attention on post-merger integration (PMI), dynamics of how marketing strategies of the two firms are integrated have been largely neglected. Considering that M&A activity is predicted to increase, marketing for post-acquisitions is expected to gain proper focus and attention. In the upcoming Webinar Giuseppe Caltabiano will address the M&A marketing challenges and best practices of marketing in post-merger integrations.
During this webinar you will learn:
7 marketing best practices in post-merger integrations (PMI)
How to design day-1 and day-100 integration marketing plans
How to create content for each customer type
How to take advantage of employee advocacy in post-merger integrations
How to implement a cross-cultural marketing strategy